Measure TV How People Watch It

Measure TV How People Watch It

 

TVSquared is the global leader in cross-platform TV ad measurement.

Advertisers, agencies, publishers, broadcasters, MVPDs and DSPs leverage TVSquared for always-on insights to inform TV media strategies and drive business growth. The ADvantage platform measures reach and frequency, reach extension, outcomes and audiences across all screens.

ADvantage:
One Industry-Wide Platform for TV Measurement

Global Coverage

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National & Local Linear

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Data-Driven Linear

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Addressable TV

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VOD /
BVOD

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OTT &
CTV

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1 Million

TV campaigns

1,000

active weekly users

75

countries

5,000

advertisers

25 Billion

impressions monthly

150 Million

households globally

Unified Measurement

From reach and frequency to outcomes and audience, TVSquared accurately measures cross-platform TV campaigns at scale, driving performance and optimizations for all forms of video advertising — from linear to streaming.

Diversified Data

Backed by authenticated audiences, TVSquared’s privacy-safe and currency-grade data delivers precise TV measurement with ad occurrence and exposure data from smart TVs, set-top boxes and ad servers, along with first- and third-party sources.

Global Platform

TVSquared’s always-on measurement platform is global, independent and highly flexible, delivering enterprise-level capabilities and powering actionable, real-time insights, at scale, for advertisers and publishers across the TV ecosystem.

Clients & Partners

Clients & Partners

The podcast designed to bring you news, insights and real-world perspectives from leaders across the evolving cross-platform TV industry.