A Unified Platform for Measurement, Outcomes and Audience
TVSquared powers buyers and sellers with actionable TV insights to maximize reach, identify the right audiences and drive business growth.
TV viewership data from set-top boxes, smart TVs and ad servers, combined with spot-level and first-party data, delivers accurate TV ad measurement at scale across all platforms and screens.
Global Coverage
National & Local Linear
Data-Driven Linear
Addressable TV
VOD /
BVOD
OTT &
CTV
Measurement:
Count Your Impressions
Measure impression delivery with reach and frequency metrics, and quantify reach extension across platforms and channels.
Zero in on impressions delivered across your media buys and target audiences.
Outcomes:
Prove TV Impact
Tie TV advertising to business outcomes and prove the impact of your campaign. Real-time analytics inform advertisers on the immediate and longer-term efficiency and effectiveness of their TV media mix.
Measure performance by creative, dayparts, day of week, channel, publishers, genre and more.
Outcomes:
Prove TV Impact
Tie TV advertising to business outcomes and prove the impact of your campaign. Real-time analytics inform advertisers on the immediate and longer-term efficiency and effectiveness of their TV media mix.
Measure performance by creative, dayparts, day of week, channel, publishers, genre and more.
Audience:
Identify Segments
Identify audiences that convert, find optimal segments (beyond age and gender) and leverage insights to inform targeting and activation.
TVSquared offers secure, privacy-compliant identity resolution to accurately measure authenticated audiences across platforms.
Agencies, advertisers, publishers, broadcasters, MVPDs and DSPs, across the world, leverage TVSquared for all forms of TV measurement.
