Cross-Platform
TV Measurement
Simplified

A Unified Platform for Measurement, Outcomes and Audience

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TVSquared powers buyers and sellers with actionable TV insights to maximize reach, identify the right audiences and drive business growth.

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TV viewership data from set-top boxes, smart TVs and ad servers, combined with spot-level and first-party data, delivers accurate TV ad measurement at scale across all platforms and screens.

Global Coverage

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National & Local Linear

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Data-Driven Linear

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Addressable TV

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VOD /
BVOD

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OTT &
CTV

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Outcomes:
Prove TV Impact

Tie TV advertising to business outcomes and prove the impact of your campaign. Real-time analytics inform advertisers on the immediate and longer-term efficiency and effectiveness of their TV media mix.

Measure performance by creative, dayparts, day of week, channel, publishers, genre and more.

Outcomes:
Prove TV Impact

Tie TV advertising to business outcomes and prove the impact of your campaign. Real-time analytics inform advertisers on the immediate and longer-term efficiency and effectiveness of their TV media mix.

Measure performance by creative, dayparts, day of week, channel, publishers, genre and more.

Audience:
Identify Segments

Identify audiences that convert, find optimal segments (beyond age and gender) and leverage insights to inform targeting and activation.

TVSquared offers secure, privacy-compliant identity resolution to accurately measure authenticated audiences across platforms.

 

Agencies, advertisers, publishers, broadcasters, MVPDs and DSPs, across the world, leverage TVSquared for all forms of TV measurement.

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