THE BROADCAST: TVSquared’s Monthly Newsletter
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The February 2021 issue of TVSquared’s “The Broadcast” takes an in-depth look into how cross-platform TV measurement has evolved and TVSquared’s ADvantage XP for cross-platform, cross-channel, cross-screen TV measurement.
The December 2020 issue of TVSquared’s “The Broadcast” includes a candid conversation with Nurx on the DTC brand’s journey to TV, the latest DTC TV ad insights from UK advertisers – and reveals TVSquared’s one millionth TV campaign measured.
The September 2020 issue of TVSquared’s “The Broadcast” tackles the latest evolution in cross-platform measurement, the 2020 Emmy “TV ad winners” and the emerging role of data-driven linear.
The August 2020 issue of TVSquared’s “The Broadcast” delves into the game-changing partnership between Sky and TVSquared, which proves the full scope of TV’s effectiveness, and explores how advertisers can be empowered during COVID-19.
The May 2020 issue covers how OTT is impacting all corners of the TV ecosystem (including real-world insights from industry leaders), examines how well ratings really align with TV-driven response, a new can’t-miss podcast and more of the latest TV advertising news and trends.
The January 2020 issue covers the latest TV news and insights, including the biggest trends impacting TV advertising this year, the world’s largest OTT and linear attribution rollout and best practices for maximizing local TV.