News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our VP of Communications, at megan@tvsquared.com and she’ll get right back to you.
Press Releases
- SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement & Attribution
- Leading Industry Participants Launch New Initiative Exploring the Future of the U.S. Data-Driven TV Ecosystem
- AdTech Leaders Unite to Measure the Ad Council & COVID Collaborative’s COVID-19 Vaccine Education Initiative – the Largest PSA Campaign in U.S. History
- Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor
- TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale
- TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV
- TVSquared Celebrates 1 Million TV Campaigns Measured
Recent Media
- B&C, SpotX Integrates TVSquared to Measure Brand Lift, Sales, April 27
- AdExchanger, DTCs & Traditionals: Learning from Each Other in the New Age of TV, April 22
- Dataconomy, How Data Allows TV to be Measured the Way People Watch It, April 12
- Advanced Television, FreeWheel Confirms Attribution Partnerships, April 8
- TVREV, The TV Data Initiative is Looking to Streamline the TV Data Ecosystem, April 7
- Adweek, A New Consortium is Here to Bring More Data to TV Ad Buying, April 7
- Campaign, Ad Council & Ad Tech Firms Measure COVID-19 Vaccine Campaign Effectiveness March 30
- Beet.TV, Prove It: Why AVOD Ad Sellers are Winning, Says TVSquared’s Kinsella March 23
- Business Insider, Lack of Transparency Creates a ‘Breeding Ground of Insecurity,’ According to One Tech CEO, March 15
- Digital TV Europe, Former Kantar CEO Andy Brown Appointed Advisor at TVSquared, March 9
- MediaPost, TVSquared, Experian Team for Deterministic Advanced TV Ad Measurement, Feb. 18
- FierceVideo, TVSquared Taps Into Experian Data to Measure TV Ad Outcomes, Feb. 18
- Broadcasting & Cable, TVSquared, Experian Team Up for Advanced TV Campaign Insights, Feb. 18
- eMarketer, The Ad Platform: What TV Measurement Still Needs, Feb. 17
- AW360, Why TV Advertisers Need to Tune in to Audience Trends to Thrive, Feb. 17
- MediaPost, TVSquared Bows Cross-Platform Standardized TV Measurement Solution, Feb. 2
- Beet.TV, TVSquared’s Outcome Measurement Goes Cross Platform, Kinsella Says, Feb. 2
- Broadcasting + Cable, TVSquared Launches Analytics Platform ADvantage XP, Feb. 2
- Rapid TV News, Predictions for 2021, Jan. 18
- Marketing Gazette, How Brands Can Ensure They Aren’t Just Airing on TV – They Are Thriving On It, Jan. 12
- More About Advertising, How to Make the Most of Free-to-Use VOD, Jan. 7
- eConsultancy, A Day In the Life Of … Hew Bruce-Gardyne, Head of Business Intelligence at TVSquared, Jan. 7
- Marketing, Measuring TV the Way People Watch It, Dec. 16
- SVG Europe, Welcome Back: What Does the Return of Fans to Stadiums Mean for Advertisers?, Dec. 14
- Creativepool, Keeping Christmas Creative, Dec. 14
- Forbes, From the Experts: Media & Advertising in 2021, Dec. 7
- Cablefax, The Most Powerful Women 2020, Dec. 4
- Cynopsis, Ad Tech Awards: Outstanding Attribution Measurement, Dec. 1
- WARC, DTC & OTT: A Perfect Marriage, Nov. 25
- DIGIT, Q&A with Calum Smeaton, CEO of TVSquared, Nov. 24
- VideoNet, Cross-Channel Measurement & ID Resolution ‘Becomes a Reality,’ Nov. 20
- AW360, Podcast: TVSquared’s Jo Kinsella on DTC Cross-Platform TV Trends Nov. 19
- EBM, Unlocking the Power of Data-Driven Linear TV for Business Success Nov. 18
- MediaPost, Is “Incremental” Becoming a Misnomer for TV Reach? Nov. 6