News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our VP of Communications, at megan@tvsquared.com and she’ll get right back to you.
Press Releases
- TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale
- TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV
- TVSquared Celebrates 1 Million TV Campaigns Measured
- TVSquared Announces Support for Project OAR to Drive the Industry Standard for Addressable Measurement & Attribution
- Bob Ivins Joins TVSquared as Chief Strategy Officer
- TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution
- Eicoff Selects TVSquared for Addressable, OTT & Linear Attribution
- Sky Partners with TVSquared to Show True Picture of TV Effectiveness
- Effectv & TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19
- TVSquared & Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV
- MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA
- MediaMath Partners with TVSquared to Deliver CTV Attribution
- TVSquared Names Jo Kinsella President
Recent Media
- MediaPost, TVSquared, Experian Team for Deterministic Advanced TV Ad Measurement Feb. 18
- FierceVideo, TVSquared Taps Into Experian Data to Measure TV Ad Outcomes Feb. 18
- Broadcasting & Cable, TVSquared, Experian Team Up for Advanced TV Campaign Insights Feb. 18
- eMarketer, The Ad Platform: What TV Measurement Still Needs, Feb. 17
- AW360, Why TV Advertisers Need to Tune in to Audience Trends to Thrive, Feb. 17
- MediaPost, TVSquared Bows Cross-Platform Standardized TV Measurement Solution, Feb. 2
- Beet.TV, TVSquared’s Outcome Measurement Goes Cross Platform, Kinsella Says, Feb. 2
- Broadcasting + Cable, TVSquared Launches Analytics Platform ADvantage XP, Feb. 2
- Rapid TV News, Predictions for 2021, Jan. 18
- Marketing Gazette, How Brands Can Ensure They Aren’t Just Airing on TV – They Are Thriving On It, Jan. 12
- More About Advertising, How to Make the Most of Free-to-Use VOD, Jan. 7
- eConsultancy, A Day In the Life Of … Hew Bruce-Gardyne, Head of Business Intelligence at TVSquared, Jan. 7
- Marketing, Measuring TV the Way People Watch It, Dec. 16
- SVG Europe, Welcome Back: What Does the Return of Fans to Stadiums Mean for Advertisers?, Dec. 14
- Creativepool, Keeping Christmas Creative, Dec. 14
- Forbes, From the Experts: Media & Advertising in 2021, Dec. 7
- Cablefax, The Most Powerful Women 2020, Dec. 4
- Cynopsis, Ad Tech Awards: Outstanding Attribution Measurement, Dec. 1
- WARC, DTC & OTT: A Perfect Marriage, Nov. 25
- DIGIT, Q&A with Calum Smeaton, CEO of TVSquared, Nov. 24
- VideoNet, Cross-Channel Measurement & ID Resolution ‘Becomes a Reality,’ Nov. 20
- AW360, Podcast: TVSquared’s Jo Kinsella on DTC Cross-Platform TV Trends Nov. 19
- EBM, Unlocking the Power of Data-Driven Linear TV for Business Success Nov. 18
- MediaPost, Is “Incremental” Becoming a Misnomer for TV Reach? Nov. 6
- FierceVideo, Incredibly, Some Ad Agencies are Still Using Excel Spreadsheets Oct. 30
- BIA Advisory Services, OTT Ecosystem Players Discuss Market Directions Oct. 27
- Cynopsis, Top Women in Media: Jo Kinsella, Ad Tech Innovator, Oct. 13
- Beet.TV, TV Measurement is Up for Grabs: Ivins Joins TVSquared, Oct. 13
- BusinessCloud, Scotland Tech 50, Oct. 5
- Marketing in Asia, Get to Know Calum Smeaton, CEO and Co-Founder of TVSquared, Oct. 1
- MarTech Series, How Local TV is Driving Performance Metrics in the COVID-19 Era, Sept. 28
- Broadcasting & Cable, Ivins Jumps to TVSquared as Chief Strategy Officer, Sept. 21
- FierceVideo, Blockgraph, TVSquared Team Up on Audience Activation, Sept. 18
- Broadcasting & Cable, TVSquared, Blockgraph Team Up on Cross-Channel Measurement, Sept. 17
- TVOT, 17th Annual Awards for Leadership in Interactive & Multiplatform Television, Sept. 8