News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our VP of Communications, at megan@tvsquared.com and she’ll get right back to you.
Press Releases
- TVSquared Celebrates 1 Million TV Campaigns Measured
- TVSquared Announces Support for Project OAR to Drive the Industry Standard for Addressable Measurement & Attribution
- Bob Ivins Joins TVSquared as Chief Strategy Officer
- TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution
- Eicoff Selects TVSquared for Addressable, OTT & Linear Attribution
- Sky Partners with TVSquared to Show True Picture of TV Effectiveness
- Effectv & TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19
- TVSquared & Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV
- MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA
- MediaMath Partners with TVSquared to Deliver CTV Attribution
- TVSquared Names Jo Kinsella President
- TVSquared Releases Pan-European TV Advertising Performance Analysis
- TVSquared Launches Global Cross-Platform Multi-Touch Attribution Solution for Linear & Digital
- TVSquared Releases TV Performance Insights for Australian Advertisers
- RTL AdConnect & TVSquared Partner to Bring Always-On Proof of Performance to European Broadcast TV Campaigns
Recent Media
- WARC, DTC & OTT: A Perfect Marriage, Nov. 25
- DIGIT, Q&A with Calum Smeaton, CEO of TVSquared, Nov. 24
- VideoNet, Cross-Channel Measurement & ID Resolution ‘Becomes a Reality,’ Nov. 20
- AW360, Podcast: TVSquared’s Jo Kinsella on DTC Cross-Platform TV Trends Nov. 19
- EBM, Unlocking the Power of Data-Driven Linear TV for Business Success Nov. 18
- MediaPost, Is “Incremental” Becoming a Misnomer for TV Reach? Nov. 6
- FierceVideo, Incredibly, Some Ad Agencies are Still Using Excel Spreadsheets Oct. 30
- BIA Advisory Services, OTT Ecosystem Players Discuss Market Directions Oct. 27
- Cynopsis, Top Women in Media: Jo Kinsella, Ad Tech Innovator, Oct. 13
- Beet.TV, TV Measurement is Up for Grabs: Ivins Joins TVSquared, Oct. 13
- BusinessCloud, Scotland Tech 50, Oct. 5
- Marketing in Asia, Get to Know Calum Smeaton, CEO and Co-Founder of TVSquared, Oct. 1
- MarTech Series, How Local TV is Driving Performance Metrics in the COVID-19 Era, Sept. 28
- Broadcasting & Cable, Ivins Jumps to TVSquared as Chief Strategy Officer, Sept. 21
- FierceVideo, Blockgraph, TVSquared Team Up on Audience Activation, Sept. 18
- Broadcasting & Cable, TVSquared, Blockgraph Team Up on Cross-Channel Measurement, Sept. 17
- TVOT, 17th Annual Awards for Leadership in Interactive & Multiplatform Television, Sept. 8
- WARC, DTC & e-Commerce Doubles During Lockdown, Aug. 19
- Cynopsis, AdTech Awards Finalist – Outstanding Attribution Measurement, Aug. 18
- B+T, Will VOZ be the Savior the Australian TV Industry Needs?, Aug. 14
- AdNews, Industry Profile: TVSquared CEO and Founder Calum Smeaton, Aug. 11
- TVOT, Friday Fireside: Jo Kinsella, President of TVSquared, July 31
- WARC, Advertising on OTT: Tackling the Myths, July 27
- Cynopsis, 2020 Top Women in Media – Ad Tech Innovators, July 27
- Reuters, Comcast’s Sky Launches Tool to Track Ad Effectiveness in Real Time, July 24
- VideoNet, Brand’s Can’t Afford to Go Dark in the Face of COVID-19, July 13
- MediaVillage, TV’s Impact on Consumer Behavior During COVID-19 July 13
- MediaPost, Consistent TV Presence Drove 23% Lift in Site Engagement in Q1: Report, July 13
- MarTech Series, Tech Bytes with Blair Robertson, CTO at TVSquared, July 13
- Broadcasting & Cable, Study Finds TV Ads Drive Web Business Amid COVID, July 13
- Mediatel, Tracking Global Progress in TV Attribution and Measurement, July 9
- eConsultancy, A Day in the Life of … Simon Wilden, Partner, GoodStuff, July 6
- The Scotsman, The Big Interview: TVSquared Founder and CEO Calum Smeaton, June 29
- MediaPost, Don’t Stop Advertising During a Pandemic, June 25
- Netimperative, COVID-19’s Impact on TV, and Why Brands Shouldn’t ‘Go Dark,’ June 11
- IAB THERE, TVSquared’s Jo Kinsella on Shaping a Better Future Through Diversity & Inclusion, June 3