News
Check out what TVSquared’s been up to and what the industry is saying about us.
If you’re a journalist or analyst and need to connect with us, email Meg Coyle, our VP of Communications, at megan@tvsquared.com and she’ll get right back to you.
TVSquared: Measure & Optimize TV Just Like Digital
Press Releases
- TVSquared Releases Pan-European TV Advertising Performance Analysis
- TVSquared Launches Global Cross-Platform Multi-Touch Attribution Solution for Linear & Digital
- TVSquared Releases TV Performance Insights for Australian Advertisers
- RTL AdConnect & TVSquared Partner to Bring Always-On Proof of Performance to European Broadcast TV Campaigns
- TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local Advertisers TV Attribution Solutions
- TVSquared Releases 2019 TV Performance Insights Report for UK Advertisers
Recent Media
- WARC, Wednesday is Best for Cross-Europe TV Campaigns, Feb. 24
- Rapid TV News, Tying TV to Business Outcomes a High Priority for Euro Advertisers, Feb. 23
- Forbes, TV Attribution: Keeping Ad Dollars in Television, Feb. 19
- Los Angeles Times, “Friends” is the Gift that Keeps on Giving to WarnerMedia, Feb. 18
- AW360, The One with the TV Performance Insights, Feb. 18
- Prolific North, The Prolific North Tech Awards 2020 – The Winners, Feb. 13
- CMO, What CMOs Need to Know About Addressable TV Right Now, Feb. 12
- Radio + Television Business Report, A Linear/Digital Cross-Platform, Multi-Touch Attribution Tool Arrives, Feb. 11
- Beet.TV, TVSquared’s Kinsella Offers OTT Attribution with a Twist, Feb. 6
- Mumbrella, Weekday Breakfast TV Performs 200% Better Than Average, According to New Report, Feb. 5
- FierceVideo, TVSquared Focuses New Attribution Platform on Reach Extension, Feb. 4
- Deadline, TVSquared Launches Platform Linking Media Placements with Business Outcomes, Feb. 4
- B&T, TVSquared Data: 30-Second Ads, Weather- and Music-Related Programs Drive Highest Consumer Response, Feb. 4
- CreativePool, 10 Digital Marketing Trends to Watch in 2020, Feb. 4=3
- B&C, Tide Commercial Cleans Up with Super Bowl Attention, Feb. 3
- TV Technology, Will 2020 See a Breakout for Shoppable TV?, Jan. 29
- MarTech Advisor, What We Can Learn from DTCs: Harnessing the Power of TV, Jan. 28
- Business Leader, Meet the Entrepreneur Redefining the TV Ad Industry, Jan. 22
- eMarketer, UK Key Digital Trends 2020, Jan. 21
- MediaPost, Predictions for 2020: Something Old, Something New, Jan. 13
- The Drum, RTL AdConnect Inks Measurement Deal with TVSquared to Lure U.S. Brands to Europe, Jan. 8
- Digital Dealer, What’s Working in Auto TV Advertising, Jan. 6
- Beet.TV, TVSquared’s Smeaton: Performance Metrics Will be Paramount in the Coming Year, Dec. 20
- ReTHINK, TVSquared Impresses Enough to Land NBC Homerun, Peacock Next? Dec. 19
- MarTech Series, MarTech Interview with Jo Kinsella, CRO & EVP at TVSquared, Dec. 13
- Variety, NBCUniversal Strikes Data Pact with TVSquared for TV Stations, RSNs, Dec. 12
- New York Business Journal, NBCUniversal Teams Up with TVSquared to Measure Ad Effectiveness, Dec. 12
- Multichannel News, TVSquared Strikes Deal with NBCUniversal, Dec. 12
- FierceVideo, NBC Sets TV Attribution Deal with TVSquared, Dec. 12
- PerformanceIN, PerformanceIN 2020 Predictions: Industry Comments, Dec. 11
- MediaPost, TV Works: Q&A with TVSquared’s Jo Kinsella, Dec. 11
- Advanced Television, Analysis: Holiday Programming Ads See 10x Higher Response Rates, Dec. 11
- ExchangeWire, Predictions 2020: TV, CTV & Streaming, Dec. 4
- CableFax, Connected TV or Traditional Linear? Nov. 18
- CableFax, Behind the Comcast Rebrand to Effectv, Nov. 18
- Econsultancy, The Best Digital Marketing Stats We’ve Seen This Week, Nov. 15
- WARC, Balancing TV Reach with Performance, Nov. 13
- Rapid TV News, Saturdays Score and Music Hits the Right Note for UK Advertisers, Nov. 11
- MediaPost, Wanna Crack TV? Daytime Might be a Surprising Route, Nov. 11
- Advanced Television, Report: 10-20 Second TV Ads Get Best Response, Nov. 11
- Beet.TV, Hippo Builds Insurance Brand with Local Knowledge: Collins, Nov. 6
- Campaign Asia, The Rugby World Cup: A Game-Changer for Advertisers in Japan, Oct. 30
- BusinessCloud, Scotland Tech 50, Oct. 23
- Multichannel News, Ampersand Taps TVSquared for Performance Analytics, Oct. 21
- MediaPost, TV Attribution Company TVSquared Strikes Deal with Ampersand, Oct. 21
- FierceVideo, Cable-Backed Ampersand Taps TVSquared for Attribution Data, Oct. 21
- Beet.TV, Ampersand Calls on TVSquared to Measure TV Ad Outcomes, Oct. 21
- CMO, Nine Announces Data Unification, Advertising Effectiveness and Cost Per View, Oct. 17
- MarTech Series, A-Z Glossary for Good TV Advertising – Part 3, Oct. 14
- MarTech Series, A-Z Glossary for Good TV Advertising – Part 2, Oct. 10
- Advanced Television, Research: Reality TV Best Performer for Retail Ads, Oct. 9
- Rapid TV News, Extreme Reach Reaches Out to TVSquared for Multi-Touch Attribution, Oct. 8
- MediaPost, The One Where ‘Friends’ Unlocks Gen Z Attention, Oct. 8
- AW360, The Emmy for TV Ad Performance Goes To …, Oct. 8
- Broadcasting & Cable, TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact, Oct. 7
- MarTech Series, A to Z for Good TV Marketing – Part 1, Oct. 3
- The Telegraph, The LDC Top 50 Most Ambitious Business Leaders – Ones to Watch, Oct. 3
- BOSS Magazine, GoDaddy:The Art of Digital Procurement, Oct. 1
- MediaPost, Why Women’s Sports is a Top Draw for TV Advertisers, Sept. 30
- AW360, Performance & Data Charge Forward to Disrupt TV, Sept. 30
- Digiday, Advertising Week: DTC Learns About TV, Sept. 25
- CableFax, DTC Brands Embrace TV, Sept. 25
- Viacom, What to Expect from Advertising Week 2019, Sept. 20
- eMarketer, UK Digital Video: A Rich Provider Landscape Drives Up Digital Viewership, Sept. 19
- eMarketer, Germany Digital Video: Global Services Lead the Market as Broadcasters Adapt, Sept. 19
- eMarketer, France Digital Video: Subscription OTT Drives Digital Video Growth, Sept. 19
- PerformanceIN, TVSquared on Making the Most of Your Ad Spend, No Matter the Platform, Sept. 17
- Rapid TV News, Networks to Learn from the SVODs Marking Their Own Homework, Sept. 17
- Beet.TV, Just Say Yes: TVSquared, NCC and FreeWheel Execs Debate Attribution Inertia, Sept. 16
- Fast Track, The Sunday Times Tech Track 100 – TVSquared, Sept. 8
- Beet.TV, Attribution Will Bring “Significant” Ad Spend Back to Local TV: TVSquared’s Kinsella, Sept. 5