Blog
The latest-and-greatest insights from TVSquared
Effectv & TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19
The study evaluates the impact TV has on driving website traffic and engagement to push consumers down-funnel.
TV Talk: Disrupting the Old Guard with Hudson MX
Hudson MX's JT Batson joins the TV Talk podcast to focus on how the company has turned TV buying on its head and the disruption throughout the industry.
TV Talk: Thinking Outside the Parsley Box
TV Talk welcomes its first brand to the podcast! UK-based food delivery service Parsley Box enters the ring to discuss the company’s first TV ad campaign.
TV Talk: The Anti-Strategy Approach, with Squadron Venture Media
James Burgess, Founder of Squadron Venture Media, joins TV Talk to discuss how DTC and fast-growth brands are taking advantage of TV during the pandemic.
Are You Unlocking the Power of Data-Driven Linear TV?
Find out how advertisers can bring their TV campaigns to the next level with data-driven linear in a new webinar discussion between TVSquared and Inscape.
TV Talk: Let’s Get Political, with Effectv’s Dan Sinagoga
Dan Sinagoga joins TV Talk to discuss TV’s role in politics and why trusting the data is critical during an election cycle.
How Are DTC Brands Adjusting to a Global Crisis?
New buying habits, increased TV viewing and lower inventory costs are having a significant impact on DTCs. Check out our full analysis.
TV Talk: The Swivel Chair Pivot, with IAB’s Sheryl Goldstein
On this week's TV Talk, Jo sits down with IAB's Sheryl Goldstein to discuss the shifts in how the ad tech business is operating during the pandemic.
The Biggest Misconceptions Surrounding OTT
What are some of the biggest misconceptions about OTT advertising? Industry leaders share their thoughts on this topic here.
TV Talk: CTV’s Path to Maturity, with MediaMath’s Jeremy Steinberg
Jo Kinsella chats with MediaMath's Jeremy Steinberg about the explosion of CTV during COVID-19 and the challenges and opportunities that come with it.
Real-World Insights on Maximizing OTT
We've gathered some real-world advice on how advertisers can maximize their OTT campaigns—whether they're new to OTT or not.
TV Talk: The UK Landscape, with Stuart Smith
Jo Kinsella talks with Stuart Smith, Managing Director at Mostly Media, about the ways in which COVID-19 is impacting TV advertising in the UK.
Why We Turn to TV During Stressful Times
Aside from TV’s obvious entertainment value, why are people drawn to TV during a stressful time? We outline the three biggest reasons.
TVSquared & Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV
Hudson MX's automated media buying and TVSquared's always-on attribution modernize local TV for advertisers
It’s All Streams to Me: Understanding OTT Services
We examine what advertisers (and audiences) need to know about OTT streaming services by taking a closer look at some of the key players, by category.
TV Talk: Mixing Art and Science, with Marketing Architects
Jo Kinsella chats with Chuck Hengel, CEO and Founder of Marketing Architects, to discuss AI and the consumer funnel in the age of COVID-19.
TV Talk: Goodbye to the Dog and Pony Show, with Brad Adgate
Jo Kinsella talks with Brad Adgate, Forbes Contributor, about the upfronts, eSports and why brands should maintain budgets during this crisis.
MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA
MediaMath advertisers – throughout Europe & Asia – can access TVSquared for always-on performance analytics for programmatic CTV campaigns
TV Talk: Opening the Aperture to Think Broader About Diversity and Inclusion
In our fifth episode of TV Talk, Jo Kinsella chats with Monique Nelson, CEO of Uniworld Group, to discuss diversity and inclusion in the age of COVID-19.
Ratings vs. Performance & the Changing Face of the TV Upfronts
Before COVID-19, the TV industry was already undergoing massive change. But how will the TV upfronts need to change in a post-COVID-19 world?
TV Talk: The “Attention Stack” and What Data-Driven Really Means
In our fourth episode of TV Talk, Jo Kinsella chats with Walton Isaacson's Albert Thompson about the "attention stack" and what data-driven really means.