Blog

Learn why TV advertisers need to keep up with evolving viewership trends—and understand why audiences turn to TV—for successful campaigns.

TVSquared and Experian join forces to offer deterministic TV ad measurement to media publishers, agencies and advertisers.

TVSquared’s Bob Ivins, NBCU's Lyndsey Albertson and Omnicom Media Group’s Bhavin Balvantrai unpacked CTV measurement during NVF Roadmap 2021.

TVSquared's Jo Kinsella and VAB's Danielle DeLauro discuss why TVSquared's ADvantage XP is such a game-changing platform for TV advertisers.

Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device

Find out why TV advertisers’ ability to be nimble and adaptive has never been more critical for driving business goals.

During our latest webinar, TVSquared and Tubi unpacked everything related to the cornerstone of successful streaming strategies: performance.

TVSquared’s Jo Kinsella and Bob Ivins discuss TV’s exciting revolution during the latest episode of ANA's Marketing Futures Podcast.

Find out which days and times are driving the highest levels of response, impressions and more for DTC brands across OTT platforms.

TVSquared has measured its one-millionth TV campaign! The milestone was reached with Balsam Hill’s 2020 holiday linear and OTT campaign.

TVSquared has reached a pivotal milestone! Balsam Hill's "This Tree" is its one millionth cross-platform TV campaign measured.

"The Great British Bake Off" concluded its season this week, which means it's time for a look at the top-performing ads during the finale!

TVSquared's new DTC eBook uncovers 2020 insights into impression delivery and performance by genre, creative and more.

We're back with the latest insights—and the highest performing TV ads—from the recent episodes of "The Great British Bake Off!"

Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital.

Quibi shutting down further proves that, in the current TV era, choice is king—and advertisers and media owners alike need to pay attention.

Find out the top-performing ads, across verticals, during Chocolate Week and Pastry Week, respectively, on "The Great British Bake Off"!

Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market and why it is such a big deal for brands and audiences.

Check out ten of the top takeaways from Advertising Week 2020, pertaining to the evolving world of TV and video advertising.

Find out why the highly anticipated return of "The Great British Bake Off" in the UK is a massive win for viewers and advertisers alike.

The TVSquared ADvantage platform enables scalable, always-on measurement and attribution of addressable TV ads to Project OAR members.