Blog
The latest-and-greatest insights from TVSquared
Why TV Advertisers Need to Tune In to Audience Trends to Thrive
Learn why TV advertisers need to keep up with evolving viewership trends—and understand why audiences turn to TV—for successful campaigns.
TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale
TVSquared and Experian join forces to offer deterministic TV ad measurement to media publishers, agencies and advertisers.
NVF Roadmap: What Does the Gold Standard for CTV Measurement Look Like?
TVSquared’s Bob Ivins, NBCU's Lyndsey Albertson and Omnicom Media Group’s Bhavin Balvantrai unpacked CTV measurement during NVF Roadmap 2021.
VAB Inspire: Realize the Power of Cross-Platform TV Advertising with TVSquared
TVSquared's Jo Kinsella and VAB's Danielle DeLauro discuss why TVSquared's ADvantage XP is such a game-changing platform for TV advertisers.
TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV
Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device
Advertisers, Take a Cue from Jack: Be Nimble & Be Quick
Find out why TV advertisers’ ability to be nimble and adaptive has never been more critical for driving business goals.
Shaping Your Streaming Strategy, with Tubi and TVSquared
During our latest webinar, TVSquared and Tubi unpacked everything related to the cornerstone of successful streaming strategies: performance.
ANA’s Marketing Futures Podcast: TV’s Watershed Moment
TVSquared’s Jo Kinsella and Bob Ivins discuss TV’s exciting revolution during the latest episode of ANA's Marketing Futures Podcast.
How Are DTCs Taking Advantage of OTT Platforms in 2020?
Find out which days and times are driving the highest levels of response, impressions and more for DTC brands across OTT platforms.
TVSquared Celebrates 1 Million TV Campaigns Measured
TVSquared has measured its one-millionth TV campaign! The milestone was reached with Balsam Hill’s 2020 holiday linear and OTT campaign.
TVSquared Measures Its One Millionth TV Campaign
TVSquared has reached a pivotal milestone! Balsam Hill's "This Tree" is its one millionth cross-platform TV campaign measured.
The Final “Bake Off” – Indulgent Escapism!
"The Great British Bake Off" concluded its season this week, which means it's time for a look at the top-performing ads during the finale!
DTC Brands: Cross-Platform TV Ad Trends for 2020
TVSquared's new DTC eBook uncovers 2020 insights into impression delivery and performance by genre, creative and more.
“The Great British Bake Off” – Japanese Bakes and Eighties Classics
We're back with the latest insights—and the highest performing TV ads—from the recent episodes of "The Great British Bake Off!"
TV Talk: Measure TV How People Watch It
Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital.
In the Modern TV Era, the Power of Choice is King
Quibi shutting down further proves that, in the current TV era, choice is king—and advertisers and media owners alike need to pay attention.
“The Great British Bake Off” – Everybody’s Favorites, Chocolate and Pastry Weeks!
Find out the top-performing ads, across verticals, during Chocolate Week and Pastry Week, respectively, on "The Great British Bake Off"!
TV Talk: The Future of TV is Addressable
Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market and why it is such a big deal for brands and audiences.
Advertising Week 2020: The Top 10 Takeaways
Check out ten of the top takeaways from Advertising Week 2020, pertaining to the evolving world of TV and video advertising.
“The Great British Bake Off” – Reassuringly Familiar
Find out why the highly anticipated return of "The Great British Bake Off" in the UK is a massive win for viewers and advertisers alike.
TVSquared Announces Support for Project OAR to Drive the Industry Standard for Addressable Measurement & Attribution
The TVSquared ADvantage platform enables scalable, always-on measurement and attribution of addressable TV ads to Project OAR members.